M·A·C Cosmetics, also known as MAC, is a global makeup brand founded in Toronto, Canada, in 1984. The company develops and sells cosmetics, skincare, makeup tools, and related beauty products for consumers and professional makeup artists. Known for its focus on artistry and self-expression, MAC offers a wide range of products and shades and operates in markets around the world. Its makeup artists and products are also featured in fashion, entertainment, and creative industries. MAC places emphasis on inclusion, diversity, and social responsibility. Its Viva Glam initiative raises funds through the sale of special lip products to support organizations working on issues including health and equality. The brand also promotes product take-back and recycling through its Back-to-M·A·C program and communicates efforts to reduce its environmental impact. Through its beauty products, professional artistry, and social initiatives, MAC aims to support self-expression while contributing to charitable and environmental causes.