The Google Ad Grants programme supports eligible nonprofit organisations worldwide with up to $10,000 USD in free Google Search advertising credits per month to expand their visibility. The grant is available globally to registered nonprofits through the Google for Nonprofits platform. The programme accepts applications on a rolling basis, and nonprofits should apply as soon as they qualify.
About The Google Ad Grants
Google Ad Grants is part of the Google for Nonprofits initiative, which supports nonprofits globally. Google is a multinational technology company known for its search engine and digital advertising platforms. Through the Ad Grants programme, Google provides eligible nonprofits with in-kind search advertising credits to help connect their missions with people searching online. The core purpose is to support nonprofit awareness and engagement by improving the visibility of their mission and increasing their content’s reach without incurring advertising costs. The grant provides up to $10,000 per month in advertising credits to selected nonprofits that meet the operational eligibility criteria for their country of origin.
Funding Size
- Typical grant amount: $10,000-$120,000 in search adverts on Google.
- Maximum award: $120,000
- Project duration supported: The grant is available monthly to eligible nonprofits for up to 12 months.
The grant program does not offer cash or any monetary value; instead, it provides aid in kind to boost website traffic and search ads for eligible nonprofits.
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Who Can Apply for the Google Ad Grants
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- Eligible organisation types: Nonprofits
- Registration requirements:
- Applicants must be registered nonprofits or charity organisations in the US.
- They must have a functioning website and adhere to the program’s policies.
- Geographic eligibility: Worldwide
- Sector or thematic focus:
- Increase awareness
- Recruit volunteers
- Support fundraising via Search advertising
Application Process
- Create a Google for Nonprofits account.
- Activate Google Ad Grants within the Google for Nonprofits dashboard.
- Complete the grants application form for activation.
- Google reviews the application and, if successful, awards the grant monthly.
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Required Materials
- Proof of nonprofit registration.
- A functional website
- Organization information
Key Dates
- Application deadline: Applications are accepted on a rolling basis.
- Notification timeline: a few weeks after the application has been submitted.
Selection Notes
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- Organisations must meet Google’s eligibility criteria.
- Priority focus areas: Mission-focused advertising that drives engagement, awareness, volunteers and donors.
- Exclusions:
- For-profit organisations
- Nonprofits that do not meet the Google eligibility criteria.
Official Source of the Google Ad Grants
- Official Application Page: https://www.google.com/grants/get-started/