A New York-based charity has launched a major initiative to combat violence against women and girls in Brazil. The charity is timing the campaign to leverage the global attention surrounding the 2027 Women’s World Cup.
No More Foundation campaigns to combat violence against women
According to Newsday, the No More Foundation, an organization dedicated to ending domestic and sexual violence worldwide, announced the program on Tuesday. It aims to integrate prevention messaging into the fabric of the tournament.
The campaign includes public service programming during sporting events, and the development of educational content for schools and community groups. It also includes a robust digital media push in the lead-up to the tournament.
“By integrating prevention messaging, education, and survivor resources into one of the world’s most watched sporting events, this initiative has the potential to reach millions around the world, women and men, and create lasting impact far beyond the World Cup,” said Pamela Zaballa, Global CEO of No More, in a statement.
The foundation’s decision to focus on Brazil comes amid alarming statistics. Citing a 2025 study, the group reports that approximately 37% of Brazilian women over the age of 16 have experienced violence within the past year.
Brazil secures partnerships as World Cup host
Brazil will host the tournament across eight cities from June 24 to July 25, 2027. The campaign has secured key local partners, including the Brazilian tourism board, Embratur, and the public broadcaster EBC.
Additionally, these partnerships aim to ensure the message of safety and respect resonates with both international visitors and the local population.
“The cycle leading up to the 2027 Women’s World Cup represents a historic opportunity for us to strengthen our image as a country that promotes equality, safety, and respect,” said Marcelo Freixo, President of Embratur.
The foundation released a public service announcement on Tuesday featuring prominent figures from Brazilian women’s football. This included a star player, Tarciane, a legendary former player, Formiga, and the head coach of the women’s national team, Arthur Elias.
In a separate development, the Lau Education Charitable Trust (LECT) now supports about 96 schools across 73 villages and 22 islands in the Lau Group.
Meanwhile, Tyrese Gibson announced that Paul Walker’s charity, Reach Out Worldwide, has now raised $1 million. He said that the amount was raised in honour of his late co-star, Paul Walker.