PLAVE is a South Korean virtual K-pop boy group formed by VLAST, a technology and entertainment company specializing in virtual character production and animation. The group officially debuted on March 12, 2023, with five members: Yejun, Noah, Bamby, Eunho, and Hamin. PLAVE combines music, digital animation, motion-capture technology, and live performance to create an innovative entertainment experience. Its members are involved in songwriting, music composition, choreography, and creative production, giving the group a distinctive identity in the Korean music industry.

Through its music releases, digital content, live broadcasts, and fan engagement activities, PLAVE has developed an international following. The group uses advanced motion-capture technology to deliver animated performances that reflect the movements and expressions of its performers. Its activities include music production, album releases, concerts, merchandise, and online fan communities. By combining entertainment with technological innovation, PLAVE represents an emerging approach to music and digital performance, expanding the possibilities of virtual artists in the global entertainment industry.