The Reno Rodeo Foundation is a nonprofit charitable organization established in 1986 as the philanthropic arm of the Reno Rodeo Association in Reno, Nevada. The foundation was created to ensure that proceeds from the annual rodeo event benefit communities throughout Northern Nevada. In 2004, it became a 501(c)(3) public charity, expanding its ability to raise funds and develop partnerships to support children and families experiencing hardship. Its mission focuses on helping children and young adults overcome adversity by providing essential resources, educational opportunities, meaningful experiences and support that promotes stability and independence. The foundation serves communities across 14 counties in Northern Nevada.

The foundation operates several programs designed to address children's needs and improve their quality of life. Its Denim Drive provides new clothing, shoes and essential items to children entering foster care, while its Reading Rooms offer books and comforting spaces for children attending court proceedings. The Rodeo Wish program provides personalized assistance and meaningful experiences for children facing serious medical, mental or developmental challenges. Additionally, its scholarship program helps students pursue college education, trade certifications and career training. Through donations, fundraising events, sponsorships and partnerships with the Reno Rodeo Association and local organizations, the foundation continues to invest in children's well-being and build stronger communities throughout Northern Nevada.