Rich Products Corporation, commonly known as Rich’s, is a family-owned food company headquartered in Buffalo, New York. Founded in 1945 by Robert E. Rich Sr., the company began with the development of a non-dairy whipped topping and has since grown into a global food manufacturer. Rich’s produces and supplies food products for consumers and commercial customers, with offerings spanning cakes and icings, pizza, appetizers, specialty toppings, breads, bakery products and other prepared foods.

The company serves foodservice, retail, in-store bakery, deli and prepared-food markets, with products available in more than 110 countries. Rich’s reports having more than 13,500 associates and approximately 100 locations worldwide, with annual sales of about $5.9 billion. Its products reach homes as well as restaurants, bakeries, schools, universities and other food-service settings. As a privately held family business, Rich’s also emphasizes associate engagement, community involvement and opportunities for employees to participate in volunteering and community-impact activities.